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The changes in subscription prices should get more users to support their favorite streamers via subscriptions.
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Twitch also said its promotions for first-time subscribers and first-time gifters showed revenue increases in Latin America and Europe. In one recent test in Brazil, lower sub prices more than doubled creator revenue and total subscriber count. We conducted several price tests and saw that lower sub prices boosted overall monthly subs and sub revenue for creators. Twitch streamers can expect a significant bump in the number of subscribers which will eventually translate to increased earnings. While it might reduce the average earnings per subscriber for content creators, it should result in more income in the long term. Why did Twitch introduce local Subscription prices?įor starters, local subscription prices mean a more affordable way for viewers to show their support for their favorite streamers.
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As such Twitch is also rolling out a 12-month program that guarantees a certain level of revenue for eligible content creators. However, the Amazon-owned company acknowledges, content creators might experience potential dips in creator revenue. Twitch introduces a 12-month program to aid streamers The new Tier 1 price in Turkey is 9.90 TRY and 48 Pesos for Mexico. As the global pandemic forced people to move indoors, Twitch has seen significant growth across all sectors.
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Twitch clocked more than 2.2 billion hours watched in April 2021 with more than 9 million active channels. Here’s a list of all countries that can expect local subscription pricing. However, Twitch has announced plans to expand to many more countries in Asia, Latin America, the Middle East, Africa, and Europe starting in Q3 2021. Content creators can grow their communities which starts with Mexico and Turkey for now. Content creators can expect more subscribers and therefore engagement on their channels.
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It will make subscribing more affordable to non-US viewers. Localized pricing will reduce the economic impact for low-income countries. Twitch What does this mean for content creators? Image Credit: Twitch. For creators this means that some viewers in their channels may see different prices. We have designed this pricing model to ensure that prices are appropriately set for viewers, wherever they live. A viewer’s subscription price will depend on where they live and have set up their Twitch payment methods. After this announcement viewers in most countries will soon see lower sub rates. The first countries to receive this change will be Mexico and Turkey, but other regions will follow soon.Ī standard Twitch subscription costs roughly $5 irrespective of the user’s location. Twitch has announced it will introduce local subscription pricing in most countries to align with their local cost of living. Twitch viewers can expect the local subscription pricing to come to other countries soon.
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